(About Project)
Cole Palmer x Nike This is a high-impact editorial sports graphic created for a Nike campaign featuring Chelsea and England midfielder Cole Palmer. Designed as a bold portrait piece, it blends monochrome photography with electric blue accents, custom typography, and signature Nike branding to deliver a premium, athlete-focused visual.
Overview:
The primary objective was to develop a striking, high-impact portrait that emphasizes Palmer’s presence and elevates the Nike partnership. I focused on crafting a desaturated base with sharp blue typography, a hand-drawn crown motif, and subtle texture overlays to create a cinematic, premium sports editorial feel tailored for digital and print campaign use.
Challenge :
Working with high-contrast portrait photography and bold overlay typography often risks visual clutter or loss of facial detail. The main creative challenge was balancing the large “PALMER” type treatment across the head while preserving likeness, depth, and the clean Nike branding hierarchy across different crop formats.
Solution:
I implemented carefully masked blue type, selective color grading on the jersey, grain and crack textures for atmosphere, and precise placement of the crown and Swoosh. The resulting design delivers a seamless, immersive athlete portrait with strong brand clarity and outstanding visual impact.
